Onida is an Indian consumer electronics brand, mainly known for its production of televisions. The brand, owned by Mirc Electronics, was founded in 1981 and quickly became famous in India thanks to its iconic advertising and distinctive devil logo.
Onida's relationship with televisions is significant and central to its brand identity. Historically, Onida has been known for its Cathode Ray Tube (CRT) TVs and later for its LCD, LED and now Smart TVs. The brand has stood out for offering products with good value for money, presenting advanced technological features at affordable prices for the Indian market.
Onida has been innovative in terms of design and technology, including features such as high-resolution displays, smart connectivity, and aesthetic designs. In the Indian market, particularly, Onida has maintained a strong presence, appealing to consumers seeking quality and functionality at competitive prices.