E-commerce and technology giant Amazon has also forayed into the television market, primarily through its products and services related to streaming content and the integration of its voice assistant, Alexa.
Amazon's relationship with televisions centers on its line of Fire TV devices. These devices include the Fire TV Stick and Fire TV Cube, which are streaming devices that connect to TVs and offer access to a wide range of streaming apps, such as Amazon Prime Video, Netflix, Hulu, and other services. These products have gained popularity for their ease of use, intuitive interface, and access to an extensive library of digital content.
Additionally, Amazon has launched smart TVs under the Fire TV brand, which directly integrate Fire TV functionality, allowing users to access streaming apps, Amazon services, and control their smart devices through Alexa. These televisions are often noted for their seamless integration with the Amazon ecosystem and the convenience they offer to users of Amazon services.